Keywords are the Heart of SEO

Why keywords are important for SEO ?

 Keywords are like gold when they are used in doing SEO for some website.Choosing the appropriate keyword is the key to a succesfull SEO campaign.Choosing the keyword type also matters a lot while doing SEO for some website.Just think the scenario if you choose some keyword at random after that you did a good on page & off page activity, after several months you realise that your website is not getting listed on the first page of  search engines.You will get confused as to why your website is not getting the boost in organic search results.So always figure out the right keywords for your website.Make a list of all the features your website is offering.List those words in a excel spreadsheet find out the global searches using google keyword tool which i prefer you may use other tool according to your preference.

After figuring out the searches make sure that the competition for those keywords is low. The low the competition is that much less time it will take to get your website up in the search results.
Make sure the keywords which you are going to use for your website are relevant that is they are present in your website content.

Always use long tail keywords because long tail keywords have less competition & generally people searching for long tail keywords are likely to buy a product or we can say that they are really interested in buying or making business with the website they are searching.Broad keywords are more competitive like for example if someone types mobiles it is a broad keyword we don't get to know what the user exactly wants to do with mobiles whether he wants to buy,sell or collect some information about mobiles. So i would recommend you to go for long tail keywords for your website.

These are the general guidelines which i follow while doing a keyword research for my websites.If there is something different you people are using please let me know :)  

The answer is simple the keyword that you have chosen is a highly competitive one it has crore of searches in  the allinurl: forget about the natural search result it will be much more.

Checking your Marketing Goals

How to check whether your website is meeting your goals?

You have done all the hard work to get maximum traffic from search engines & all other Online mediums like social networking, blogs, forums etc.But how do you get to know which people are visiting your website,for how long & so on.The answer to this is google Analytics. Google has provided a very useful tool which helps us analyze our traffic sources by using Google Analytics. Using this tool is very easy all you have to do is go to google.com/analytics & sign up using your existing gmail id & password. After that it will ask you to add your website to the google analytics tool.After this is done it will ask you to paste a code in your website page.This code is specially made by Google so that it will help the Google analytics tool to understand who is viewing your website,for how long,from which geographical location.So you have to just page this code on every page you think is important for your website traffic so that you get to know if  that page is performing according to your required goals.

Google analytics shows you the new audience which have visited your website.It will also show you the returning users which means those who have already visited your website earlier on & are returning back to get information about some new products or facilities that you have launched recently.It tells us the bounce rate. Bounce rate is nothing but a user visiting your website & viewing it for a certain amount of time to get some information.Bounce rate should be as low as possible because if it is high then so even though 10000+ users may be visiting your website is useless because a high bounce rate shows that users didn't find anything interesting in your website & they closed it immediately.

Technology section helps us to determine users which are viewing our website from a particular Operation systems,whether they are viewing from a mobile, tablet or any other devices. Traffic section is important one as far as SEO of the website is concerned because it gives us the information about the traffic sources how many users are visiting from the organic section,how many from different other sources.So Google analytics is a very important tool it helps you in establishing you goals very easily.

Measure your visits Accurately 

 What do i mean by that is, many people setup Google analytics very accurately.They start getting visitors but they fail to release that most of the visits that are showing up in their Google analytics dashboard is from their own company. Accurate measurement is also necessary for your website marketing success.

But there is a solution for this given by Google Analytics, for that you have to click on the tab next to Home tab in your dashboard. Once you click there you will see various options like Assets, users, Goals, filters. Now you have to go the filters tab, there you can filter the IP address from which you dont want to track the visits.

Get money without Investing a penny by doing Affiliate Marketing

What is Affiliate Marketing?

Marketing is nothing but selling your products by whatever medium you can since affiliate marketing is related to internet we use websites.It is nothing but placing somebody's ad on your website or blog.Its very simple you go to some website which wants to do affiliate marketing they will provide some code of their product you have to just paste that code on your website wherever you want to place it. So some person who is visiting your website & is interested in buying that product which you are advertising will click on that ad. So that advertiser will get his customer & you will get your money for advertising their company or product. Google Adsense also earns money from affiliate marketing.

What is Email Marketing? 

Email Marketing is marketing your company through email addresses.Here you allow users to sign up for a newsletter on their site.Newsletter is nothing but a form of letter which provides information of their latest updates or products they have launched recently.If you are subscribed to a particularly companies newsletter you will get their updates via a newsletter. A newsletter looks somewhat like this

                              

This keeps the users engaged with your company, some user might share it with other friends or on social networking sites doing viral marketing for your company.

Display Network and Search Network

Know the difference between Display Network and Search Network  

People often go for PPC ads but they really don't know what is a display network & what is a search network.So they ads might get displayed in the ad results for a particular query but there is a possibility that they might lose 2% to 5% of their conversation rate just because they didn't knew what is the difference between a display network & a Search network.

So a search network is simply the Google search which we use everyday in our day to day life.In search network whenever a user searches for a particular keyword the relevant ads get displayed in the sponsored ads column.So when you are going to place your ads in a search network be careful & place those keywords in your ads title & description. So you might get your required audience.

     Negative keyword should also be taken into picture while choosing your keywords. Negative keyword is a keyword for which you don't want your ad to appear in the search result.For example if you are selling some product at some price & if your ad appears when a users types free products then that user will not click on your ad & your ad will get wasted. So be sure about the keywords you use in your ads when you go for search network.

      Display network is a network in which your ads appear on specific website generally related to the content of that website.If a website is related to spreadsheet or excel then that website will display ads related to excel or spreadsheet only. While choosing a site for your display network you must choose which site to choose although Google gives you a number of site to choose from but to get a good conversion rate you must choose those site which you think the readers from those site will show interest in your ads for example you might not place an ad on Italian website when your business is limited to India only.

SEO terms you must be fimiliar with

What are the common SEO terms which you must know?

SEM :- SEM stands for Search engine marketing. It includes both SEO & PPC. Doing SEO is of some website is absolutely free of cost but it takes a lot of effort when you are doing SEO for a highly competitive keywords. For example if you are going to start some online shopping site. You will face a lot of competition from the top shopping portals but if you do a good SEO work you will surely rank up in the organic part of search engines.  

 

Now if you don't want to waste your time in doing all this there is an easy way but you have to empty your pockets in order to get those quick results.I am talking about PPC which stands for Pay Per Click. In this we open an account for example i will take google adwords as it is commonly used by all the advertisers in the world.Open an account in google adwords.Enter your billing information once google receives it amounts your ads are displayed quickly in no matter of time.

 

BackLink :- It is nothing but placing your website URL on some popular websites,forums,blogs etc so whenever anybody reads your comment /post/article they might want to have some more information on it they will visit the URL which you have given in those comments or articles.This is a backlink to your website from that forum/blog.

 

Link Farm:- This is a black hat seo techniques not used nowadays, since the panda algorithm update.But its good to know about it so i am mentioning it here. It is nothing but a group of websites where each websites links to each other with the purpose of increasing the page rank  but today it is considered as spamming so don't go for it.

 

Cloaking : This is nothing but making your website show some different information to the google bot & some other kind of information to the user. Some people go for cloaking because they want to get a good page rank for a specific keywords even though they are not related to the website content.So this technique is quite bad.

 

Title Tag: They are very important part of SEO, title tags generally inform the search engines what your website is all about so you must use all the possible combinations of keywords that might be entered by the user so that they can land up seeing your website in the search engines.But there is a limit to these you can use at the most 150 characters at a time in a title tag which includes spaces as well.

 

SWOT analysis: SWOT stands for strength,weakness,opportunity & threats.Before doing on page & off page seo for any website we must do a research of the SWOT of the website then take necessary steps for doing SEO of that website.

Google Webmasters Tool

This tool is a very helpful generally if you want to get traffic from google search engine.Google webmaster tools was developed by google so that you can place your website in the google search engine.  

 

Using google webmaster tools is not at all a difficult task. First of all you need to have a gmail account of your own, if you dont have it you can create it that's pretty easy. After you have created a google account all you need to do is to synchronize your gmail account with the google webmasters tool. You can dot that by going to google.com/webmasters/tools or you can simply type google webmasters in the google search.
     

After you go to the webmasters tools it will  tell you link it with your gmail account all u need to do is sign in with your gmail account & password,that's it now you are ready to use google webmasters tools that was pretty easy isn't it. In the home tab you will see a red button which says add a site.You click on that button add the url of your website which you want to appear on the google search results.

 

Now google will ask you to verify your website this is done just to ensure that you have are the owner of this site & you have access to the control panel of your website.Google verification is simple they will ask you to copy some html file to your public_html folder in your control panel or it might ask you to place some code in head section of your index page.
      

 After you are done with all these things you click on the verify button below if everything is done properly google will add your site to the google sandbox. Google sandbox is where google places newly discovered sites. After some hours or after a day your site will get indexed by the google. You can check this by entering Site:yourdomain.com in the google search if it is indexed by google it will display your site in the google search results.

 

Wait you are not done yet you have some other important task to perfom when you visit the dashboard it says submit a sitemap.You have to submit a sitemap to the google,for more information on sitemap you can read my sitemap post.
     

 After that you go the Health tab of the google webmasters tools. In that click on fetch as google. This option allows you to fetch you to index other pages of your website in google. There is a count of 500 which means that you can fetch upto 500 pages of your website per week.

Now you are done, now you can see the daily traffic all the other things which are neccessary to improve your traffic in the google webmasters tools.
     

 Thanks for reading this post :)

What is Social Bookmarking?
     Social bookmarking is submitting your website to social bookmarking site.Web users can visit social bookmarking to get the latest updates of the websites they have bookmarked to. Social bookmarking helps users to get the information they want about their favourite topics in one place.Also whenever you update anything about your website or launch a new product they get the updates if you post that update on social bookmarking sites.In this manner the user gets the information he wants to & you get a backlink from the top social bookmarking site as well as your audience gets diverted to your website.
     So social bookmarking is a great way to improve the traffic to your website as well increase your SERP status.

What is PPC ?
     PPC stands for Pay per click.That is ads that appear on google,yahoo,bing etc or other websites under sponsered tab are known as PPC ads.
     They appear on the right side, some times the top or at the bottom of the organic search results
People go for PPC ads if  they have budget for advertising their company or product.
The most relevant of PPC ads are google ads since they give you the exact results about what are you searching for for example if you are searching for computer courses & the ads for online shopping gets
displayed then that user may not click the ad or you may loose your potential customer

• Google adwords are highly relevant to the search query.

• To post ads on google you have to link your gmail account to google adwords.

• First & foremost supply the correct billing information to the google account, this is important since your ads might not get displayed unless & until google recieves their payment.

• After you have done the payment click on the campaign tab.We create a campaign to target a particular geographical area or a particular business.

• Set your default bid for a particular keyword

• Set up your daily budget

• After that you can ad extensions to your ads such as submit extra links on the google ads.

• Now we create an adgroup under this campaign.

• Name that adgroup choose keywords for that ads

• You can use your own keywords or use keywords generated by google keywords tools.

• Google keyword tools generates words those have driven high traffic in the history for those search terms.

• 
  

• I have just explained the basic of Google adwords if you want more details please post a comment i will reply to it as soon as possible.Thanks for reading tc :)

Content writing?

     Content is the most important part of SEO because it's the content that represents your website to the user.It explains your work,what are your doing, how are you performing.     So writing content for website is the most crucial part of SEO. This content should be unique it shouldn't be copied from any other website.If it is copied google will ban your website.To see if your content is copied or not you can go to copyscape.com & paste the url of your website. Copyscape will scan the entire network to find any similar content on other website.
     Content writing for SEO should be done very carefully.The keyword density should be 3% to 4% of your entire content. You should not stuff extra keywords just to get good SERP doing this is considered illegal & comes under black hat seo technique.
      The keyword proximity should also be taken into consideration while doing SEO content writing.

         Content writing is a difficult part of SEO & getting a good seo content writer the most difficult. Hence it has highest weightage in SEO techniques.

What is Directory Submission?

     This is the most important SEO technique to increase your SERP status.
     Directory submission is just submitting your website to a directory which has a good Page Rank
  If that directory approves your website it is regarded as a vote for your website thus improving your position in the Google search results.
     Directory submission is free & paid mostly people go for free in paid version your website is approved quickly by the directory than the free version which may take a week or months depending on the directory site you have chosen
     There are 3 types of Directory submission

•    One way submission

•     Two way submission

•     Three Way submission

   
    In One Way submission we submit the URL of our website to the given directory we choose a particular
category according to our website like if our website is for online shopping then we choose Online shopping as the category.
  Note : This is the best submission amongst all the three as google gives high preference to one way submission so alaways go for one way submission.
In Two way submission we submit the URL of our website like we do in one way but we have to include a reciprocal link that is the link of that directory in our website.
In Three way submission we submit the link to say other website B that website B will submit their link to some website C & C will submit back to A. So this is considered as one way submission but its like cheating the google bot if  google bot recognizes this activity it might ban your website.

What is a Sitemap & its Importance in SEO?

    There are two types of Sitemap for a website. 

•  HTML sitemap

•  XML Sitemap

     Sitemap as the name suggest is the map of the entire website it allows you to find page very easily without having you to inspect the whole site. Sitemap plays an important role when the site is really big having 500+ pages.
     So now since you have understood what is Sitemap let's talk about HTML sitemap.
     A HTML sitemap is a map which is there on the website so whenever any user wants to know the location of any page he just clicks the sitemap URL & he can find that page very easily in seconds.
     An XML sitemap is for search engines mostly when we submit a sitemap to a website like Google
 the google bot will crawl over the sitemap, this sitemap helps the googlebot to understand the entire
structure of the website.
   Preparing an XML sitemap is very easy for those who have basic knowledge of XML but if you dont want to waste your time in learning XML or writting XML code for your website you can visit XML sitemaps.
  This site allows you to create an XML code for 500 pages of your website for more pages you will have to purchase a pro version.
  ROR stands for Resource of resource which means that ror sitemaps contain a detail information of your website in XML format.

  

what is robots file?

  This is nothing but a simple text document which we upload in public_html of your website domain.
  It informs the googlebot which folder should remain from the google search engine & which folder it should display
  For example if you have admin folder which you dont want to show in the google search results u can simply write
     Disallow : /admin/
      User agent :*
  The star symbol in front of user agent shows that every search engine is allowed .
Note : if u want to disallow another folder u have to again write disallow : /foldername u cannot simple add another folder in front of the slash of the earlier mentioned disallow.

         

Forum Posting 

         This is one of the most important trick to improve the page rank of your site & also to get traffic to your website.    

         Forum posting is a fully approved method by google search algorithm panda. In forum posting we search for different online forum sites which  allow free registration.After agreeing their terms & conditions we are allowed to register.    

        Search for a relevant topic to your website where you can post your reply dont post a link in the reply otherwise some forums may ban you post or may not allow you to repost on that thread or topic.If u want to get a backlink you have to post some relevant replies on the thread when you exceed 20 posts most of the forum allow 20 post not very sure about it you check it with the forum you are registering. After a considerable amount of post on your the topic you are allowed to post a signature.    

       A signature in nothing but a backlink to your website. If the forum has a high page rank you will get a good boost & traffic from it.Thus increasing your value in the organic part of google or  any other search engine.    Thats it enjoy forum posting !!!!!!!!!!!!!!!!!  Note: please dont post spamy links or adult content on the forums !

What is Image Optimization ?

Image Optimization is nothing but optimizing your image so that it can help your website in gaining good SERP.

Image optimization can be done in 2 ways 

a)Image name

  The most people generally desingers save the images with the default name.For example the logo image of your website is saved as logo.gif or logo.jpg, but it's a wrong way so your job as a SEO is to change the name of logo.gif to your website name. This helps google bot to easily identify you website using images.

b)Image alt tag
   The image alt tag that we write in the src of our HTML code should be the same as the image name

What is meta tag Optimization ?
Meta tag nowadays dont play a major role in SEO, but they should be included in your web page as they might help in you getting good SERP in other search engines excluding google.

Description meta tag 

This tag is very important & still googlebot uses this description tag to show description of your website whenever a relevant search query is fired by the user.

<meta name="description" content="Description of your website"/>

Please note: In description you have to give the description of your own website i.e describe what your company does or provides in suitable manner please dont try to proove how your company is great than others it might effect your SERP.
Robots meta tag
This tag is used to inform search engines which pages to index & which not to index
content="all " means all the pages are indexed & followed by the search engines.
content="Index,follow" means it tells the search engine index the current page & follow the other pages as well.
similarly there are index,nofollow
noindex,nofollow

<meta name="robots" content="All"/>

SEO consist of  2 types

• On page SEO  & Off page SEO

1. Meta Tags Optimization
2. Canonical Tag Implementation
3. SWOT Analysis of website.
4. Titles
5. Heading Tags in Content
6. Link Title Tags
7. Description
8. Image Optimization
9. Google Sitemap submission
10. Creating XML Sitemap
11. Index your website on Google
12. Keyword Research & proximity
13. Internal Link Building
14. Robots.txt
15. Url renaming 
16. webmaster tools 
17. Directory  Submission 
18. Deep Linking
19. Blog & Article writing
20. Forums
21. Press Realease Submission
22. Article submission
23. Directory Links (one way,two way, three way)                 
24. Content writing & copyrighting
25. Call to action
26. Copyscape issues
27. Blog Creation  & Ping Blog 
28. Viral Marketing 
29. RSS Feeds 

                     ..

Search Engine Optimization what does that mean ?

SEO stands for Search engine optimization & it is a technique to rank your website on the first page of Google, Yahoo, Bing etc for a specific keywords. SEO has gained a lot of importance in recent day's since it has been found that most of the people search for some product or company using Google search. So if your site has not done a good SEO work it might not be visible to your audience & you might end up losing your audience which in general will effect your business. SEO is also known as online marketing or digital marketing. In this blog i am going discuss all the seo techniques which might help you to get your audience & boost up your business.

SEO has existed in this world far from the time since search engines were developed. But in those early days search engines were not smart enough to recognize which websites are good and should get ranked for specific words. Also the results shown were not accurate. Most of the people in the SEO world started doing spamming the internet world to gain rankings for their websites. This was a major concern for search engines and the online world. So in the years to come Google started updated their algorithm. This algorithm was named "Panda" by Google.

Panda updates were done on a regular basis by Google. The latest Panda update is on March 14, 2013 which is also said to final update. This is the #25th Panda update by Google. In this update Google has mostly focused on content. They want original high quality content to be displayed on your website for it to get ranked well in search engines.

There was another update recently by Google which is termed as "Penguin". This update mostly focuses on the back-links your website has from other websites. Mostly people used to collect a lot of back-links from low quality websites or by doing link exchange. Back-Links are one of the most important factors in ranking your website up in Google search results. More the number of Back-links from High Page Rank websites, the more boost you will get in the search results.

But people started doing a lot of black-hat SEO techniques to gain these back-links. To curb this Google has released Penguin update. This update puts a penalty on those websites who have achieved back-links using black-hat SEO techniques.