What are the common SEO terms which you must know?
SEM :- SEM stands for Search engine marketing. It includes both SEO & PPC. Doing SEO is of some website is absolutely free of cost but it takes a lot of effort when you are doing SEO for a highly competitive keywords. For example if you are going to start some online shopping site. You will face a lot of competition from the top shopping portals but if you do a good SEO work you will surely rank up in the organic part of search engines.
Now if you don't want to waste your time in doing all this there is an easy way but you have to empty your pockets in order to get those quick results.I am talking about PPC which stands for Pay Per Click. In this we open an account for example i will take google adwords as it is commonly used by all the advertisers in the world.Open an account in google adwords.Enter your billing information once google receives it amounts your ads are displayed quickly in no matter of time.
BackLink :- It is nothing but placing your website URL on some popular websites,forums,blogs etc so whenever anybody reads your comment /post/article they might want to have some more information on it they will visit the URL which you have given in those comments or articles.This is a backlink to your website from that forum/blog.
Link Farm:- This is a black hat seo techniques not used nowadays, since the panda algorithm update.But its good to know about it so i am mentioning it here. It is nothing but a group of websites where each websites links to each other with the purpose of increasing the page rank but today it is considered as spamming so don't go for it.
Cloaking : This is nothing but making your website show some different information to the google bot & some other kind of information to the user. Some people go for cloaking because they want to get a good page rank for a specific keywords even though they are not related to the website content.So this technique is quite bad.
Title Tag: They are very important part of SEO, title tags generally inform the search engines what your website is all about so you must use all the possible combinations of keywords that might be entered by the user so that they can land up seeing your website in the search engines.But there is a limit to these you can use at the most 150 characters at a time in a title tag which includes spaces as well.
SWOT analysis: SWOT stands for strength,weakness,opportunity & threats.Before doing on page & off page seo for any website we must do a research of the SWOT of the website then take necessary steps for doing SEO of that website.
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