What is PPC ?
     PPC stands for Pay per click.That is ads that appear on google,yahoo,bing etc or other websites under sponsered tab are known as PPC ads.
     They appear on the right side, some times the top or at the bottom of the organic search results
People go for PPC ads if  they have budget for advertising their company or product.
The most relevant of PPC ads are google ads since they give you the exact results about what are you searching for for example if you are searching for computer courses & the ads for online shopping gets
displayed then that user may not click the ad or you may loose your potential customer

• Google adwords are highly relevant to the search query.

• To post ads on google you have to link your gmail account to google adwords.

• First & foremost supply the correct billing information to the google account, this is important since your ads might not get displayed unless & until google recieves their payment.

• After you have done the payment click on the campaign tab.We create a campaign to target a particular geographical area or a particular business.

• Set your default bid for a particular keyword

• Set up your daily budget

• After that you can ad extensions to your ads such as submit extra links on the google ads.

• Now we create an adgroup under this campaign.

• Name that adgroup choose keywords for that ads

• You can use your own keywords or use keywords generated by google keywords tools.

• Google keyword tools generates words those have driven high traffic in the history for those search terms.

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• I have just explained the basic of Google adwords if you want more details please post a comment i will reply to it as soon as possible.Thanks for reading tc :)