Keywords are the Heart of SEO

Why keywords are important for SEO ?

 Keywords are like gold when they are used in doing SEO for some website.Choosing the appropriate keyword is the key to a succesfull SEO campaign.Choosing the keyword type also matters a lot while doing SEO for some website.Just think the scenario if you choose some keyword at random after that you did a good on page & off page activity, after several months you realise that your website is not getting listed on the first page of  search engines.You will get confused as to why your website is not getting the boost in organic search results.So always figure out the right keywords for your website.Make a list of all the features your website is offering.List those words in a excel spreadsheet find out the global searches using google keyword tool which i prefer you may use other tool according to your preference.

After figuring out the searches make sure that the competition for those keywords is low. The low the competition is that much less time it will take to get your website up in the search results.
Make sure the keywords which you are going to use for your website are relevant that is they are present in your website content.

Always use long tail keywords because long tail keywords have less competition & generally people searching for long tail keywords are likely to buy a product or we can say that they are really interested in buying or making business with the website they are searching.Broad keywords are more competitive like for example if someone types mobiles it is a broad keyword we don't get to know what the user exactly wants to do with mobiles whether he wants to buy,sell or collect some information about mobiles. So i would recommend you to go for long tail keywords for your website.

These are the general guidelines which i follow while doing a keyword research for my websites.If there is something different you people are using please let me know :)  

The answer is simple the keyword that you have chosen is a highly competitive one it has crore of searches in  the allinurl: forget about the natural search result it will be much more.

Checking your Marketing Goals

How to check whether your website is meeting your goals?

You have done all the hard work to get maximum traffic from search engines & all other Online mediums like social networking, blogs, forums etc.But how do you get to know which people are visiting your website,for how long & so on.The answer to this is google Analytics. Google has provided a very useful tool which helps us analyze our traffic sources by using Google Analytics. Using this tool is very easy all you have to do is go to google.com/analytics & sign up using your existing gmail id & password. After that it will ask you to add your website to the google analytics tool.After this is done it will ask you to paste a code in your website page.This code is specially made by Google so that it will help the Google analytics tool to understand who is viewing your website,for how long,from which geographical location.So you have to just page this code on every page you think is important for your website traffic so that you get to know if  that page is performing according to your required goals.

Google analytics shows you the new audience which have visited your website.It will also show you the returning users which means those who have already visited your website earlier on & are returning back to get information about some new products or facilities that you have launched recently.It tells us the bounce rate. Bounce rate is nothing but a user visiting your website & viewing it for a certain amount of time to get some information.Bounce rate should be as low as possible because if it is high then so even though 10000+ users may be visiting your website is useless because a high bounce rate shows that users didn't find anything interesting in your website & they closed it immediately.

Technology section helps us to determine users which are viewing our website from a particular Operation systems,whether they are viewing from a mobile, tablet or any other devices. Traffic section is important one as far as SEO of the website is concerned because it gives us the information about the traffic sources how many users are visiting from the organic section,how many from different other sources.So Google analytics is a very important tool it helps you in establishing you goals very easily.

Measure your visits Accurately 

 What do i mean by that is, many people setup Google analytics very accurately.They start getting visitors but they fail to release that most of the visits that are showing up in their Google analytics dashboard is from their own company. Accurate measurement is also necessary for your website marketing success.

But there is a solution for this given by Google Analytics, for that you have to click on the tab next to Home tab in your dashboard. Once you click there you will see various options like Assets, users, Goals, filters. Now you have to go the filters tab, there you can filter the IP address from which you dont want to track the visits.