Saturday 13 April 2013

Qualities of a successful blog

First I would like to explain what blogging is.  A blog is a type of website but it is mostly for personal representation of a person or a company.  You can post what are the latest updates happening in your life or the updates happening in your company. Famous people have their own blog. They get a lot of followers since they are already famous in their life, so people subscribe to their blog automatically since they are already famous and very less marketing efforts are required to get the desired traffic to their blog.

But what if you want to start your own blog? You have to answer some simple questions.


1)Why do you want to open your blog?
2)On which topic are you going to write your blog?
3)Have you done a proper research on that topic?
4) What is your ultimate aim of starting a blog?

If you have the answers to these questions then you are sure to go ahead.

·        Which blogging website should I choose to start your blog?
There are number of websites which allow you free blogging.
But I would like to list of few of them which I them are best
1)    Wordpress
2)    Blogger
3)    Live Journal
4)    Weebly.com
  • What content should I write on my blog?
First of all do a thorough research on the topic on which you are going to write a blog. See what other people are blogging on the same topic. Does not copy paste the content of other blogs because that would have a negative effect on your blog. People are searching for something new to learn if they find that you are writing same thing what they have read on other blogs they might not read your blog. So content should be fresh and rich.

  •   Images are best way of engagement?

When you read a newspaper which news do you read first the one with image associated with it or the one with plain text? I think so you have got your answer. Images are the best way of explaining your point and simplest way for some complex topic to get it understood by your audience.

  •         How do I get people to know about my presence?
First of all you should choose a suitable title for your blog. Your blog name must contain the word which people are searching in the SEO world this word is termed as “Keyword”. Keywords are nothing but the search term that you enter into the search engines like Google, Yahoo and Bing while searching something. So you should embed those words in your blog topic which you think people are searching for.
  • Social Media  is the best way to get attention
Nowadays the numbers of people using social networking sites are increasing day by day. They are best place to market yourself or your brand.
If people like your stuff they will share it with your friends. This will help you in increasing your online presence. Facebook, Twitter and Google+ are the best in the industry for social media.
  • Use Javascript in your blog to make it attractive 

    You can use Feedjit to track the people who have recently visited your blog. What this does is the new people who are reading your blog post are also able to see the locations from where people are reading your blog post. So they come to know about the popularity of your blog.
    You can also use pageviews. What it does is, it shows the count of number of pageviews your blog has received. The more the number of pageviews the more popular your blog is.
    You can also add a link of your profile on the blog to get people to know about you.
  • Measure your success
Use tools like Google webmasters. Google webmaster is the best tool to monitor your blog performance. It will show you whether your blog is getting crawled by Google bots or not. If not it will show you the crawl errors. It will also show you the traffic for the words for which people are getting towards your blog.
    Google analytics is another such tool for measuring the blog popularity. It    has advanced options through which you can monitor your success or work on your failures easily.
      
  •       Thank your audience

       Finally after writing your post you should thank your audience for investing their valuable time in reading your blog post. Allow them to comment on your mistake and also ask them to suggest for any improvisation in your blog.