Tuesday 18 March 2014

Link Building Then and Now

Hi everyone. I hope everyone of you are doing fine.  The topic that I am going to discuss today is about link building  then and now. As all of you who are in the SEO industry or doing online marketing must be knowing that Link building has changed drastically  in 2-3 years. 
Earlier when we talked about Link Building or Off page SEO it consisted of  
  • Directory Submissions 
  • Blog Commenting 
  • Forum Commenting 
  • Social Bookmarking  
  • Questions and Answers 
  • Image Submission 
  • Guest Blogging  
and more spam techniques which SEO's used to do gain high rankings in search engines. But Today if we see SEO has evolved to much a greater extent due to spam fighting algorithms like Penguin. Links from low quality sites or black hat seo techniques are severely penalized by Google. 
Article spinning which used to work a year ago has also been tackled very intelligently by Google's algorithm. 
Now you will wonder if there is any scope left for an SEO to do in off-page activities? 
The answer to this question is yes. There is surely a wide scope left for an SEO to do in off page activities.  
As we all know content is king. Providing a good and valuable content is the key to a successful link building strategy. When you write a content you should take into consideration your readers. Write content for readers(audience) and not for search engines.  
If you are successful in enticing your readers. You have done 60% of your work as an seo. Rest  40% will be done by your readers. Viral publicity is the best way to attract attention in todays era.  People are always in search of information which would help them in their day to day life. For example an online marketing would always be in search of techniques that would help him attract more people. So if you write something informative and out of the box ideas which you think have proved beneficial for you. Then surely he's going to read it and if he likes it  he will share it with his fellows.  
This is how you will get good traffic and your link building graph will slowly start to increase.  
Thanks for spending your valuable time and reading my blog post. If you have any queries and suggestion please mail me at sagarsubhare@gmail.com